HPP allows to obtain natural, fresh and high quality products in a wide variety of food applications. This fits perfectly with the current consumer demands and food industry requirements. It is especially remarkable in Italy where consumers give a high importance to food quality in terms of organoleptic properties and minimally processed products, features that are perfectly committed by HPP technology. Moreover, the extended shelf-life and food safety achieved thanks to high pressure allows Italian producers to conquer the strictest markets. All this combination together with innovation and the well-known products from this Mediterranean country provides a huge potential to HPP in Italy.