High Pressure Processing (HPP) has become the most popular food processing technology among brands and food companies. This is due to growing consumer demand for safe, additive-free food products with extended shelf life and premium quality. Join us on October 15th for a free, live webinar on Food Safety & Clean Label: Marketing the Benefits of HPP to Consumers, which will shed light on successful marketing strategies to communicate HPP benefits to consumers.
Roy Andreassen is the CEO and co-owner at Freshco AS, the first company to introduce HPP technology in Scandinavia. This Norwegian company produces a wide variety of HPP juices, and has recently started to offer HPP tolling services. Roy and the rest of the Freschco AS team strongly recognize the multiple benefits of this technology and the potential it might have in all Scandinavian countries.
Tender coconut water clearly enjoys the benefits of High Pressure Processing (HPP) since color, flavor and nutritional changes induced by traditional heat preservation methods are prevented. Nonetheless, food safety concerns regarding the control of Clostridium botulinum spores by HPP in the low-acid tropical juice restrict its commercialization in some regions. Hiperbaric is conducting extensive research to evaluate C. botulinum risk in tender coconut water aiming to demonstrate that HPP is a suitable preservation technology to extend shelf life and guarantee safety of this delicate beverage.
Juices and beverages have established themselves as the fastest growing HPP application in the world. This is due to an increase in demand for fresh, all-natural and better tasting beverages, which can only be achieved using a non-thermal preservation method such as HPP. Hiperbaric hosted a webinar focused on the characteristics and benefits of HPP juices and beverages. In addition, we presented the success stories of Preshafruit, the first beverage manufacturer to use a Hiperbaric in-pack HPP machine, and Hermes Boisson, the first beverage manufacturer to leverage the Hiperbaric Bulk technology. Learn more details about the webinar in this blog.
HPP beverages are the fastest growing application within High Pressure Processing (HPP). Thanks to the added value that it brings to brands: fresh-like products, extended shelf life and guaranteed food safety, it has become the best processing technology for beverage manufacturers. It also has allowed many brands to innovate new and disruptive products every year. We invite you to know what the HPP beverage trends are in 2020.
Probiotics help digest food, improve calcium absorption, as well as improve and regulate intestinal transit. Consumers are becoming more aware of these benefits thanks to the advertising of probiotic brands. However, in addition to learning about the benefits, it’s important to understand the principles of Probiotics. This blog answers some of the questions that arise when we talk about probiotic products such as: What is a probiotic? How easy is it to obtain probiotic foods? How does HPP affect probiotic foods? Continue reading
Tea is one of the most highly consumed beverages worldwide. This aromatic drink is prepared by brewing the leaves of the tea plant, which health benefits have been widely explored. Long known to early civilizations, tea has been around for millennia. However, it was only in the 17th century that tea conquered Europe, and afterward, the rest of the world where it is enjoyed by billions of people. Convenient commercial tea-based beverages retain their natural and fresh taste with high pressure processing (HPP). HPP eliminates harmful and spoilage microorganisms present in these beverages while preserving sensory, nutritional and functional properties for an extended time.
Market demand evolves towards “clean label” trends, such as Paleo, Whole30 and vegetarian-vegan diets as well as healthier snacks and foods “on-the-go”. However, WHO (World Health Organization) claims that not all the changes in food consumption follow this direction; on the contrary, many of them go against healthy habits. Discover how the HPP technology contributes to maintain a healthy diet.
Hiperbaric once again will be attending Bevnet Live Winter in Santa Monica, California this December 3- 4 of 2018. Bevnet Live is the leading conference for the beverage industry, in there you can experience their famous beverage showdown, network, hear from the leaders in the industry as well as participate in their tabletop expo. This year, we will be part of the expo and showing for the first time in the event our Hiperbaric Bulk system. Come say Hello to us this year at Bevnet!
The new facilities of Masseria Fruttirossi, which have a Hiperbaric 420 as “flagship”, were inaugurated on October 2 of 2018. With an important assistance, from authorities, collaborators and friends. Undoubtedly, this is a project with special importance for the region of Taranto, in Italy. Masseria Fruttirossi has managed to combine “innovation and tradition”, as the grand opening message to spectators.